Educación e Investigación

CRM Senior Analyst

SumUp - Santiago, Santiago Metropolitan Region, Chile
Sueldo líquido: No especifica
Publicado hace 11 díasEn sumup
We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realize their dreams. Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a team-first attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love. Team Description As part of the team, you’ll play a key role in SumUp’s growth in Latam (CL, PE, CO). We’re a diverse group working with focus on retention and engagement within the Growth Team. Together, we devise innovative strategies to grow SumUp, attracting new customers and keeping existing merchants excited about our products. If you’re moved by empowering small business owners around the world, we’d love to hear from you. We’re looking for a CRM & Retention Analyst that will be part of the Latam Experience and Loyalty team helping SumUp to improve activation and engagement of current and new merchants. In SumUp we see value in working side by side with our teams, cultivating our culture and giving space for the spontaneity of the day to day; this is why our work dynamic is hybrid! You will • Build strong relationships within Growth Team, Latam Tribe and Other Market’s stakeholders to collaborate on testing opportunities for the different merchant lifecycle stages (activation, engagement, resurrection/churn) with focus on activation and engagement. • Own the activation strategy and coordination for the optimal execution that will impact the entire client's portfolio. • Build, test and deploy CRM campaigns including personalization and dynamic content across email, push, in-app, SMS and WhatsApp channels. • Partner with internal marketing people including designers and content to coordinate campaigns, assets and execution. • Provide continuous insights on the performance of the different channels and their expected conversion on each objective: activation & engagement. • Dive deep into technical projects, contributing actively while maintaining a strategic oversight. • Write your own copy for the body of all e-mails, sms, and push notifications. • Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in the Latam region. • Apply a robust testing framework to determine the structure and best communication strategies across CRM channels. • Be present at least 3 times per week in the office. We highly value face-to-face interactions. You’ll be great for this position if you have • Solid E-mail marketing experience. • Data-driven mindset is a must have. • Experience working with Salesforce’s Marketing Cloud platform and all of its modules: E-mail studio, Automation studio, Journey Builder, Mobile studio, Analytics Builder, Einstein y AppExchange is required. • Experience with journeys automation through different CRM channels (E-mail, SMS, Whatsapp, push and In-app notifications). • Data skills: Intermediate SQL and Excel are a must. • Full professional English proficiency is required. • Good marketing skills, understanding how clients think and behave. • Reforge Certification (nice to have). Why you should join SumUp • We’re a truly global team of 3500+ people from 90 nationalities, spread across 25 offices on 4 continents. • You’ll have the freedom to take ownership, work with purpose and make an impact • The opportunity to be part of a revolution in the Latam payments industry! • You’ll have the freedom to drive your career, own projects and make an impact across the company • Empowerment to do great things and the opportunity to leave your mark • An amazing team and work environment, that works with passion, purpose and high output • Flexible working hours • Educational benefits • 5 extra vacation days SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. SumUp will not accept unsolicited resumes from any source other than directly from a candidate. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
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