Head of Analytics for a Performance Marketing Agency

Hello, Director of Analytics! My name is Alex and I am the CEO at Pantelope - We are a performance marketing agency that specializes in paid search, paid social, and SEO. We are highly technical and collaborate effectively with other agencies and companies that have marketing departments and need technical assistance. We craft personalized digital strategies that truly resonate and make an impact. So, whether you're aiming to increase brand awareness, attract new customers, or boost your sales, we're here to turn those goals into reality. We are looking to hire a motivated Director of Analytics who can lead transforming complex data into strategic insights that drive business growth and innovation. This role requires a deep understanding of data analysis, digital marketing, and advertising platforms, combined with the ability to communicate findings effectively to non-technical stakeholders. The ideal candidate will have a proven track record in leveraging customer data, optimizing ad campaigns, and implementing robust analytics solutions to support organizational objectives. This role is a full-time role position. Requirements • Excellent English written and verbal communication skills • At least 3+ years of experience as a Director of Analytics or in a similar role • Experience in digital marketing and digital advertising through SEO, Google Ads, Meta Ads, and other common ad platforms • Deep understanding of ad pixels (Google Ads Pixels, Meta Ads Pixel, etc.), web analytics platforms (Google Analytics 4), click-through attribution, and conversion tracking implementation through Google Tag Manager • Proficient in spreadsheet software such as Google Sheets or Microsoft Excel • Proficient in data visualization software. Experience with Google Looker Studio is a plus • Experience leveraging customer first-party data to optimize ad campaigns • Familiarity with common CRM platforms such as HubSpot and Salesforce Nice to have: • A Master's in Computer Science or something analytics-related is a huge plus • Familiarity with Supermetrics is a big plus Your responsibilities will include (but are not limited to): • Audit, implement, and maintain agency clients' web analytics (GA4, ad pixels, conversion tags) through Google Tag Manager • Build and maintain dashboards to monitor marketing and ad campaign performance in Google Sheets and Looker Studio • Integrate client customer data from CRMs (HubSpot, Salesforce) or other data sources into reports to track ad campaign performance from click-to-lead-to-sale • Be the go-to resource for technical solutions that empower marketing and ads — Meta Ads Conversions API, Google Ads Offline Conversion Tracking, Zapier integrations, etc • Automate common reporting tasks whenever possible Benefits • 13 days of PTO (almost 3 weeks of vacation) • Paid training • 100% remote work This Position Is Perfect For You If... You're Analytical and Detail-Oriented. You excel in interpreting complex data to uncover actionable insights that drive strategic business decisions. With a meticulous approach and a passion for precision, You ensure data accuracy and deliver comprehensive reports that inform and guide organizational growth. You're Strategic. You leverage advanced data analysis and strategic insight to drive informed decision-making and optimize business performance. By integrating cutting-edge analytical tools with a deep understanding of industry trends, you ensure that data-driven strategies align with and propel organizational goals. You're passion for sales. You adeptly identify and tackle complex business challenges through data-driven insights. Your strategic and analytical approach empowers your team to transform raw data into actionable solutions that enhance decision-making and drive business growth. What we do: Please check us out to get an understanding of the service you'll deliver: http://www.pantelope.com Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and a few 1-on-1 interviews. Thank you for taking the time to consider this position. I look forward to hearing from you soon! Alex